Artificial intelligence isn’t just reshaping industries—it’s reshaping reality. While the UK and EU focus on regulating AI and combating misinformation, adversarial states like Russia and China are weaponizing it for influence warfare. The AI-driven disinformation battle isn’t coming; it’s already here.

In my latest article, “Why the UK and EU Are Losing the AI Influence War”, I explore how Europe’s slow response, defensive posture, and reliance on outdated regulatory approaches are leaving it vulnerable to AI-enhanced propaganda campaigns.

To bring these ideas to life, I’ve created a video that visualises the scale of the challenge and why urgent action is needed. Watch it below:

The AI influence war is no longer a hypothetical—it’s unfolding in real-time. Europe’s current strategies are reactive and insufficient, while adversaries leverage AI to manipulate narratives at unprecedented speed. Without a cognitive security unit, AI-powered countermeasures, and a national security-driven approach, the UK and EU risk losing control of their own information space.

The question isn’t whether AI will reshape public perception, it’s who will be in control of that perception. Will Europe rise to the challenge, or will it remain a passive battleground for AI-driven narratives?

What do you think? Should the UK and EU take a more aggressive stance in countering AI-enhanced disinformation? Feel free to discuss in the comments.