Matthew Toy

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Month: March 2025

Strategic Chessboard

The Unfolding Strategic Environment: Reconciling Enduring Principles with Revolutionary Change

By

On March 29, 2025

In Strategy

The contemporary strategic environment presents a paradox. On one hand, the fundamental nature of war as a political instrument, driven by human factors and subject to friction and uncertainty, appears timeless. Carl von Clausewitz’s assertion that war serves political objectives remains a crucial anchor, forcing strategists to connect means with ends, even amidst technological fascination. Similarly, Sun Tzu’s principles regarding deception, intelligence, and achieving advantage with minimal direct confrontation resonate strongly in an era increasingly defined by non-traditional operations and persistent competition below the threshold of open warfare.

Yet, the character of conflict is undergoing a profound transformation. Technological disruption, particularly in the digital domain, is eroding traditional military advantages, intensifying “grey zone” activities, empowering non-state actors, and blurring the very definitions of war and peace. This necessitates a critical re-examination of established strategic paradigms and a forward-looking approach to national security. The challenge for policymakers and strategists lies in reconciling the enduring nature of war with its rapidly evolving character.

From Deterrence by Punishment to Deterrence by Resilience?

The Cold War’s strategic stability, largely built upon the concept of Mutually Assured Destruction (MAD), faces fundamental challenges in the digital age. While nuclear deterrence created a precarious balance, its logic struggles to adapt to threats operating outside its established framework. Cyberspace and information warfare lack the clear attribution mechanisms and proportional response options that underpin traditional deterrence by punishment. As Thomas Rid notes, establishing credibility and effective retaliation in these domains is problematic. Jeffrey Knopf’s work on “Fourth Wave” deterrence highlights how emerging threats disrupt existing models.

Furthermore, the strategic landscape is no longer solely dominated by states. Powerful technology firms, transnational terrorist organisations, and ideologically driven groups operate with increasing autonomy and influence, complicating deterrence calculations built on state-centric assumptions. The conflict in Ukraine provides stark examples, where companies like SpaceX have deployed capabilities, such as Starlink, that significantly impact battlefield communications and information warfare dynamics, challenging the state’s traditional monopoly on such strategic assets. This diffusion of power necessitates a broader conception of deterrence, moving beyond punishment towards denial, resilience, deception, and proactive information operations. Security may increasingly depend on the ability to withstand, adapt, and operate effectively within a contested information environment, rather than solely on the threat of overwhelming retaliation.

The Digital Revolution and the Transformation of Conflict Logic

The digital revolution represents more than just the introduction of new tools; it signifies a potential “change of consciousness” in warfare, as Christopher Coker suggests. Conflict becomes less geographically bounded and more psychological, abstract, and continuous, eroding distinctions between wartime and peacetime. Cyber operations, AI-enabled decision-making, and sophisticated disinformation campaigns are not merely adjuncts to traditional military power; they are becoming central components of strategic competition. China’s “Three Warfares” doctrine integrating psychological operations, public opinion manipulation, and legal maneuvering, which exemplifies how state actors are weaponising the information domain to achieve strategic aims.

This shift challenges classical strategic concepts. How is escalation controlled when cyberattacks lack clear attribution? How is victory defined when conflict plays out continuously in the non-physical domain? The Ukraine conflict serves as a real-world laboratory, demonstrating the strategic significance of cyber defenses, AI-driven targeting, and narrative warfare alongside conventional operations. It highlights how eroding conventional advantages forces a rethink of the very currency of power. Non-state actors, like ISIS, have also adeptly exploited the digital realm for recruitment, propaganda, and operational coordination, demonstrating the asymmetric advantages offered by this environment.

Systemic Fragility, Strategic Agility, and Redefined Victory

The deep integration of technology across society creates unprecedented efficiencies but also introduces systemic fragility. Interconnectedness means that disruptions, whether from cyberattacks, pandemics, financial crises, or supply chain breakdowns, can cascade rapidly with significant security implications. Consequently, building national resilience – encompassing robust cybersecurity, hardened infrastructure, diversified supply chains, and societal preparedness – becomes a core strategic imperative.

Alongside resilience, strategic agility is paramount. The accelerating pace of technological and geopolitical change means that strategies and institutions must be capable of rapid adaptation. The failure of European powers to adapt their doctrines to the realities of industrialised warfare before World War I, as chronicled by Barbara Tuchman, serves as a potent warning against strategic rigidity. Fostering agility requires institutional cultures that embrace learning and experimentation, empower decentralised action, and anticipate change.

This evolving landscape also forces a re-evaluation of “victory”. As warfare expands beyond purely military considerations to encompass cyber, economic, and informational domains, success becomes more ambiguous. Robert Mandel’s distinction between “war-winning” (tactical success) and “peace-winning” (achieving sustainable political outcomes) is increasingly pertinent. Future conflicts, likely to be protracted and involve multiple actors with divergent goals, may necessitate strategies focused on achieving iterative, adaptable political objectives rather than decisive military triumphs.

Adapting Strategy for an Unfolding Future

While some argue that classical, state-centric models of war are obsolete, discarding the foundational insights of strategists like Clausewitz and Sun Tzu would be premature. As Lawrence Freedman emphasises, war remains shaped by human agency and political motives, regardless of technology. The core task is not replacement but adaptation: applying enduring principles to navigate the complexities of the contemporary environment.

Successfully navigating the future strategic environment requires a conceptual shift. Technological foresight, AI-driven analysis, and robust cyber capabilities are necessary but insufficient. The decisive factor may be institutional and cultural: the capacity for continuous learning, adaptation, and innovation. Strategy must become truly multidimensional, integrating all instruments of national power – diplomatic, informational, military, and economic – within a coherent framework that acknowledges both the timeless nature and the transforming character of conflict. The future belongs to those who can master this complex, dynamic interplay.

Bibliography

  • Awan, Imran. “Cyber-Extremism: Isis and the Power of Social Media.” Society 54, no. 2 (April 2017): 138–49. https://www.proquest.com/scholarly-journals/cyber-extremism-isis-power-social-media/docview/1881683052/se-2.
  • Coker, Christopher. Future War. Polity Press, 2015.
  • Freedman, Lawrence. The Evolution of Nuclear Strategy. New York: Palgrave Macmillan, 2003.
  • Freedman, Lawrence. The Future of War: A History. New York: PublicAffairs, 2017.
  • Gray, Colin S. The Strategy Bridge: Theory for Practice. Oxford: Oxford University Press, 2010. Online edn, Oxford Academic, September 1, 2010.
  • Greggs, David. “Violent Limitation: Cyber Effects Reveal Gaps in Clausewitzian Theory.” The Cyber Defense Review 9, no. 1 (2024): 73–86. [invalid URL removed].
  • Jervis, Robert. The Meaning of the Nuclear Revolution: Statecraft and the Prospect of Armageddon. Ithaca: Cornell University Press, 1989.
  • Kaldor, Mary. New and Old Wars: Organized Violence in a Global Era. 3rd ed. Cambridge: Polity Press, 2012.
  • Kania, Elsa B. “The PLA’s Latest Strategic Thinking on the Three Warfares.” The Jamestown Foundation, August 22, 2016. https://jamestown.org/program/the-plas-latest-strategic-thinking-on-the-three-warfares/.
  • Knopf, Jeffrey W. The Second Nuclear Age: Strategy, Danger, and the New Power Politics. Washington, D.C.: Council on Foreign Relations Press, 2002.
  • Layton, Peter. “Fighting artificial intelligence battles: Operational concepts for future ai-enabled wars.” Network 4, no. 20 (2021): 1-100.
  • Mandel, Robert. The Meaning of Military Victory. Boulder, CO: Lynne Rienner, 2006.
  • Morozov, Evgeny. To Save Everything, Click Here: The Folly of Technological Solutionism. New York: PublicAffairs, 2013.
  • Rid, Thomas. Cyber War Will Not Take Place. London: Hurst, 2013.
  • Skove, Sam. “How Elon Musk’s Starlink Is Still Helping Ukraine’s Defenders.” Defense One, March 1, 2023. https://www.defenseone.com.
  • Sun Tzu. The Art of War. Newburyport: Dover Publications, Incorporated, 2002.
  • Tiwari, Sachin. “Cyber Operations in the Grey Zone.” The Digital Humanities Journal, November 14, 2023. https://tdhj.org/blog/post/cyber-operations-grey-zone/.
  • Tuchman, Barbara W. The Guns of August. New York: Macmillan, 1962.
  • Van Creveld, Martin. Transformation of War. New York: Free Press, 1991.
  • Von Clausewitz, Carl. On War. Edited and translated by Michael Howard and Peter Paret. Princeton: Princeton University Press,1 1984.
Chessboard with smoke floating over the pieces

How Grey Zone Warfare Exploits the West’s Risk Aversion

By

On March 16, 2025

In Strategy

Western democracies are caught in a strategic bind. Adversaries, skilled at operating in the murky “grey zone” between peace and open warfare, are exploiting a fundamental Western characteristic: risk aversion. Grey zone warfare blends cyberattacks, disinformation, economic coercion, and proxy warfare to achieve strategic goals without triggering a full-scale military response. The risk is not merely theoretical. One might argue that the resulting ambiguity produces a kind of strategic paralysis, one that leaves Western states unable or unwilling to respond decisively to threats that refuse the comfort of clear categorisation.

A 21st-Century Threat

Grey zone warfare encompasses more than just cyberattacks and disinformation. Think of cyberattacks that cripple infrastructure but stop short of causing mass casualties, disinformation campaigns that sow discord and erode trust in institutions, and the use of proxy forces to destabilise a region. Crucially, it also includes economic coercion. China’s Belt and Road Initiative, with its potential for creating debt traps and strategic dependencies, is a prime example. Russia’s use of energy supplies as a political weapon, particularly against European nations, is another. The key is plausible deniability and making it difficult for the target to definitively attribute actions. This in turn makes it more challenging for states to justify a strong response. The underlying ambition is to achieve strategic objectives, be it weakening an adversary, gaining leverage, or shaping policy outcomes, all while avoiding the threshold of open military conflict. We see this in China’s response to Lithuania’s engagement with Taiwan, where trade sanctions were used as a punitive measure. Similarly, the West’s reliance on Chinese rare earth minerals creates a vulnerability that can be exploited for political leverage.

Grey Zones as a Strategic Vulnerability

The West, particularly Europe and North America, has a deeply ingrained preference for diplomacy and de-escalation. This isn’t necessarily a bad thing as it stems from a genuine desire to avoid the horrors of large-scale war and maintain a stable global order. But this risk aversion, while understandable, has become a strategic vulnerability. Adversaries see this hesitation and tailor their actions accordingly. They operate just below the threshold of what would trigger a decisive military response, creating a constant dilemma for Western leaders: how to respond effectively without escalating the situation into a wider conflict?

Ukraine is a tragic textbook example of grey zone warfare in action. Russia’s strategy goes far beyond conventional military force. It includes crippling cyberattacks on Ukrainian infrastructure, a relentless barrage of disinformation aimed at undermining the Ukrainian government and sowing discord, and the backing of separatist movements to create internal instability. These actions are calculated to achieve Russia’s goals while staying below the threshold that would provoke a direct military intervention from NATO. The Western response, consisting primarily of sanctions and diplomatic pressure, reveals the core problem. While intended to punish Russia and deter further aggression, this relatively restrained approach has, perhaps, enabled Russia to continue its grey zone operations, demonstrating the difficulty of countering these tactics without risking a wider war. The continued, grinding conflict, and the incremental nature of Western support, highlight the limitations of a purely reactive, risk-averse strategy.

The Erosion of American Global Leadership and Europe’s Quest for Strategic Autonomy

One might observe that the erosion of American global leadership (accelerated, though not solely caused, by the Trump administration) has unsettled the transatlantic alliance in ways that are still playing out. Actions such as imposing tariffs on allies, questioning NATO’s relevance, and the perceived (and sometimes explicit) wavering of commitment to Article 5’s collective defence clause have created a climate of uncertainty. European nations are now grappling with a fundamental question: can they rely on the US security umbrella? This doubt isn’t just theoretical; it’s driving concrete policy changes.

This uncertainty has fuelled a push for European “strategic autonomy” and the ability to act independently in defence and foreign policy. Figures like French President Macron have long championed this idea, and it’s gaining traction across the continent. Even in the UK, traditionally a staunch US ally, Labour leader Keir Starmer has emphasised the need for increased defence spending and closer European security cooperation. Germany’s Zeitenwende, its historic shift towards rearmament, is a direct response to this new reality. These are not just rhetorical flourishes; they represent a fundamental rethinking of European security, driven by a perceived need to fill the void left by a less predictable and less engaged United States. The debate over a European army, or a more coordinated European defence force, is no longer fringe; it’s becoming mainstream.

Strategic Paralysis Under the Clausewitzian Lens

This brings us to the heart of the matter: strategic paralysis. The West, caught between a desire to avoid escalation and the need to respond effectively, often finds itself frozen. This is the sort of effect to which grey zone tactics aspire, though whether paralysis is a design or an emergent consequence remains open to debate. By fostering ambiguity, where traditional responses appear either disproportionate or politically fraught, adversaries create the very conditions in which Western decision-making risks becoming paralysed. The fear of “provoking” a larger conflict becomes a weapon in itself. As Clausewitz argued, war is an extension of politics. Grey zone conflict is simply an extension of war by subtler means, one designed to neutralise the West’s ability to make political decisions with clarity.

Looking at the situation, it could be suggested that Western states would do well to move beyond rhetorical condemnation or reactive sanctions. Addressing the breadth of grey zone threats requires not only the technical apparatus to respond, but also a reconsideration of what risks must be borne, and what forms of resilience truly matter. Societal awareness, for instance, is not a panacea, but a necessary condition for resisting disinformation and political interference.

If Western governments are to avoid strategic paralysis, their response cannot rely solely on traditional deterrence or diplomatic ritual. Perhaps the focus should shift toward nurturing resilience – not just through technological investment or alliance-building, but by cultivating an informed citizenry, capable of recognising manipulation in its many guises. The challenge is not merely technical, nor simply a matter of resolve either.

Concluding Reflections

Grey zone tactics have flourished amid Western risk aversion and a prevailing uncertainty over deterrence. It could be suggested that the greater risk, at times, lies in mistaking inertia for prudence. Whether Western policymakers can recalibrate their tolerance for ambiguity, and adapt to the subtler forms of coercion now in play, remains an open question – one on which the resilience of the international order may quietly depend. I would argue that it is not merely the West’s material strength, but the demonstration of resolve (and a measure of unpredictability) that will matter most. Whether Western states can move beyond a posture of predictable restraint, or whether caution will continue to invite opportunism, remains to be seen. In the end, the future of the international liberal order may depend less on declarations of intent than on the willingness to accept calculated risk. Whether the West can adapt to this new era of conflict remains the most pressing question.

Bibliography

American Military University. “Gray Zone Attacks by Russia Being Used to Undermine Ukraine.” AMU Edge, May 12, 2023. https://amuedge.com/gray-zone-attacks-by-russia-being-used-to-undermine-ukraine/.

Chivvis, Christopher S. Understanding Russian “Hybrid Warfare” and What Can Be Done About It. Santa Monica, CA: RAND Corporation, 2017. https://www.rand.org/pubs/testimonies/CT468.html.

Gray, Colin S. Another Bloody Century: Future Warfare. London: Phoenix, 2005.

Military Strategy Magazine. “Deterring War Without Threatening War: Rehabilitating the West’s Risk-Averse Approach to Deterrence.” Military Strategy Magazine,1 April 2023. https://www.militarystrategymagazine.com/article/deterring-war-without-threatening-war-rehabilitating-the-wests-risk-averse-approach-to-deterrence/.

Onsolve. “Gray Zone Warfare: What Business Leaders Need to Know.” Onsolve Blog, March 2024. https://www.onsolve.com/blog/sra-gray-zone-warfare-business-leaders/.

Rid, Thomas. Cyber War Will Not Take Place. London: C. Hurst & Co., 2013.

The Wall Street Journal. “Trump Is Overturning the World Order That America Built.” WSJ, January 25, 2024. https://www.wsj.com/world/trump-is-overturning-the-world-order-that-america-built-10981637.

The New Yorker. “What’s Next for Ukraine?” The New Yorker, February 2024. https://www.newyorker.com/news/the-lede/whats-next-for-ukraine.

Why Technology Alone Doesn’t Win Wars

By

On March 8, 2025

In Strategy

We often assume that the latest military technology will define the future of warfare. AI, cyber weapons, and autonomous drones are hailed as game-changers, just as tanks, aircraft, and nuclear weapons were in past eras. But history tells a different story, one where new technology is only as effective as the strategy, doctrine, and human adaptation behind it.

In this video, we explore David Edgerton’s critique of technological determinism, the idea that wars are shaped by cutting-edge innovation alone. From ancient weapons to modern cyber warfare, we show why old technologies persist, how armies adapt, and why war remains a contest of resilience, not just hardware.

The Real Lesson of Military Technology

The biggest mistake in war isn’t failing to develop new technology, it’s assuming that technology alone will guarantee victory. History proves that the best weapons don’t always win battles; those who adapt, integrate, and sustain their forces over time do.

What do you think? Are we overhyping AI and cyber warfare today, just as people once overhyped battleships or air power?

Europe's Leadership Vacuum in the Shadow of Russia and America

Europe’s Leadership Vacuum in the Shadow of Russia and America

By

On March 6, 2025

In Strategy

The concept of ‘strategic culture’ as critiqued in Hew Strachan’s “The Direction of War: Contemporary Strategy in Historical Perspective” emphasises continuity and a nation’s resistance to change, shaped historically and geographically. Strategic culture includes historical memory, institutional norms, core national values, and collective threat perceptions, all contributing to a nation’s strategic posture. This comprehensive framework is valuable when examining Europe’s contemporary security challenges, specifically the strategic vacuum highlighted by the ongoing war in Ukraine and America’s ongoing withdrawal from global leadership.

Europe’s Strategic Culture

European strategic culture, forged during the Cold War, assumed stability through American military and diplomatic leadership. Strachan argues convincingly that such cultural assumptions hinder strategic flexibility, creating vulnerabilities when geopolitical realities shift dramatically, as they have since Russia’s invasion of Ukraine in 2022.

NATO-centric thinking, predicated on the guarantee of American power projection, has revealed problematic inertia… European states, notably the UK and the EU members, have found themselves scrambling to define a coherent, autonomous response.

America’s Strategic Shift from Protector to Competitor

America’s strategic withdrawal from Europe, evidenced by Obama’s pivot to Asia, that accelerated by Trump V1.0’s transactional approach, Biden’s reticence and culminating with Trump 2.0’s recent dramatic geopolitical hand grenades. This reflects not merely a change in policy but a radical break from previous expectations. This withdrawal is a revolutionary, not evolutionary, shift in global strategy, shattering Europe’s assumption of guaranteed U.S. engagement.

Strategically, this creates immediate tensions:

  • The U.S. increasingly frames its engagement with Europe as transactional and conditional upon shared responsibilities, as demonstrated by U.S. ambivalence toward NATO under Trump and Biden’s conditional engagement in Ukraine.
  • Simultaneously, Russia’s aggression has starkly shown that the belief in a diminished threat from inter-state warfare, fashionable among policymakers since the Cold War’s end, is dangerously misplaced. Strachan’s scepticism about overly optimistic predictions of war’s obsolescence resonates strongly here, given recent events.

This combination reveals Europe’s strategic culture as critically unprepared for the harsh geopolitical realities of the 21st century.

Europe’s Strategic Awakening

Europe has not been entirely inactive. The EU’s Strategic Compass, adopted in 2022, and the UK’s Integrated Review Refresh in 2023 demonstrate genuine acknowledgment of new realities. These documents move beyond purely reactive policies and represent Europe’s incremental shift towards strategic autonomy:

  • Increased defence expenditure: Germany’s Zeitenwende is a prime example.
  • Increased EU defence coordination, exemplified by the European Peace Facility funding Ukraine’s defence.
  • Renewed commitment to territorial defence and enhanced military deployments in Eastern Europe.

Yet, despite these efforts, the doctrinal and strategic mindset change has been incomplete. European policies continue to implicitly rely on the assumption of sustained U.S. involvement, despite public and political statements affirming Europe’s need for self-sufficiency.

Russia and America as Mirrors

The actions of Russia and the retreat of America each independently expose the inadequacies of Europe’s current strategic posture:

Russia’s Actions: Highlighted Europe’s continuing strategic vulnerability, emphasising weaknesses in rapid military deployment, critical capability gaps (such as long-range precision munitions and air defence), and dependence on U.S. logistical, intelligence, and strategic capabilities.

America’s Pivot Away: Underscores that strategic autonomy isn’t merely desirable but imperative. Starting with Biden administration’s reluctance to escalate beyond certain lines in Ukraine and Washington’s growing Indo-Pacific focus expose a stark misalignment between European expectations and American strategy. The most recent signals from Trump are an unequivocal message to Europe: unless there is something in it for America, you are on your own.

The Limits of Integration and NATO

While deeper European integration and renewed commitment to NATO might appear sufficient, these solutions alone are inadequate. Integration without clear autonomous capabilities risks perpetual dependency, and NATO’s structure, inherently reliant on American leadership, cannot compensate for America’s strategic reorientation. As Strachan underscores, relying purely on continuity without adaptability is strategically naive.

From Reactive Culture to Proactive Realism

Europe’s security doctrine requires nuanced recalibration rather than wholesale abandonment. The gap is not merely military, it is doctrinal, conceptual, and philosophical. A robust European strategic doctrine should:

  1. Recognise NATO’s Limitations: Explicitly acknowledge NATO’s limitations without undermining its centrality to European defence.
  2. Embed Strategic Autonomy: Clearly outline Europe’s independent capabilities and strategic objectives, moving beyond rhetoric to practical operational frameworks. Europe must realistically assess scenarios in which it may need to act without guaranteed American backing.
  3. Rethink Strategic Culture: Move beyond traditional assumptions of continuity—what previously seemed unthinkable, such as large-scale inter-state conflict, must become integral to planning and preparedness again.

Engaging Broader Perspectives

Drawing briefly from constructivist insights, strategic culture is not immutable but socially constructed, implying that European nations have the agency to reshape it consciously. Additionally, realist thinkers like John Mearsheimer caution against complacency in alliance politics, reinforcing the need for independent European capabilities.

Rethinking Doctrine for Strategic Resilience

The UK’s Integrated Review and the EU’s Strategic Compass represent valuable first steps toward a more strategic and independent Europe. However, they still fall short of addressing the fundamental gap that Russia’s aggression and America’s strategic recalibration have exposed.

Addressing Europe’s leadership vacuum demands overcoming historical and cultural inertia. It requires strategic humility: recognising that the stability provided by Cold War-era assumptions no longer applies, that threats are tangible, and that peace through strength must be anchored not in external assurances, but in Europe’s credible, independently sustainable power.

Europe must confront this reality head-on, accepting change not merely rhetorically but operationally, doctrinally, and culturally. Only then will Europe secure genuine strategic autonomy, prepared not just for today’s threats but also for tomorrow’s inevitable uncertainties.

Bibliography

  • Strachan, Hew. The Direction of War: Contemporary Strategy in Historical Perspective. Cambridge University Press, 2013.
  • European Union. “Strategic Compass for Security and Defence.” 2022.
  • United Kingdom Government. “Integrated Review Refresh.” 2023.
  • Mearsheimer, John J. The Tragedy of Great Power Politics. W. W. Norton & Company, 2001.
  • Smith, Rupert. The Utility of Force: The Art of War in the Modern World. Penguin, 2005.

[Video] UK and EU AI Influence

By

On March 3, 2025

In Strategy

Artificial intelligence isn’t just reshaping industries—it’s reshaping reality. While the UK and EU focus on regulating AI and combating misinformation, adversarial states like Russia and China are weaponizing it for influence warfare. The AI-driven disinformation battle isn’t coming; it’s already here.

In my latest article, “Why the UK and EU Are Losing the AI Influence War”, I explore how Europe’s slow response, defensive posture, and reliance on outdated regulatory approaches are leaving it vulnerable to AI-enhanced propaganda campaigns.

To bring these ideas to life, I’ve created a video that visualises the scale of the challenge and why urgent action is needed. Watch it below:

The AI influence war is no longer a hypothetical—it’s unfolding in real-time. Europe’s current strategies are reactive and insufficient, while adversaries leverage AI to manipulate narratives at unprecedented speed. Without a cognitive security unit, AI-powered countermeasures, and a national security-driven approach, the UK and EU risk losing control of their own information space.

The question isn’t whether AI will reshape public perception, it’s who will be in control of that perception. Will Europe rise to the challenge, or will it remain a passive battleground for AI-driven narratives?

What do you think? Should the UK and EU take a more aggressive stance in countering AI-enhanced disinformation? Feel free to discuss in the comments.

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